Facebook Group or Facebook Fan Page

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David Spencer's Education Paragon is a free educational resource portal helping David Spencer's secondary school students, their parents and teaching colleagues with understanding, designing, applying and delivering assessment, curriculum, educational resources, evaluation and literacy skills accurately and effectively. This wiki features educational resources for Indigenous Aboriginal education, field trips for educators, Davids Music Jam, law and justice education, music education and outdoor, environmental and experiential education. Since our web site launch 10.5 years ago on September 27, 2006, online site statistics and web rankings indicate there are currently 1,868 pages and 11,682,604 page views using 7.85 Gig of bandwidth per month. Pages are written, edited, published and hosted by Brampton, Ontario, Canada based educator David Spencer. On social media, you may find David as @DavidSpencerEdu on Twitter, as DavidSpencerdotca on Linkedin.com and DavidSpencer on Prezi. Please send your accolades, feedback and resource suggestions to David Spencer. Share on social media with the hashtag #EducationParagon


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Facebook Group or Facebook Fan Page

In 2009 , Facebook launched a service called "Facebook Fan Pages". Facebook Fan Pages were designed to be the official profiles for entities, such as celebrities, brands or businesses,


The differences between Facebook Group and a Facebook Fan Page include:

  1. Facebook Fan Pages are visible to unregistered people visiting Facebook. These pages are also indexed in search engines. Facebook Group pages are not.
  2. Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
  3. Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
  4. When you create a Facebook Group, you can decide whether to make it publicly available for anyone to join, require administrator approval for members to join or keep it private and by invitation only.
  5. With Facebook Groups you can send out a “bulk invite” to all your Facebook friends. With Facebook Fan Pages, you'll need to click on each Facebook friend one at a time to invite them to be a fan. To bypass this problem with Facebook Fan Pages, click on “Suggest to Friends”. The invitation window will pop up. Now enter the following java script code in your web browser address bar... javascript:fs.select_all();. Then press the blue button "Send Invitations" located in the bottom left hand corner of the suggestion box.
  6. Facebook Pages provide "Updates" that stand alone and appear in a special subsection of your users' inbox,.
  7. Facebook Pages — but not groups — can also utilize the built-in demographic information on users to create micro-targeted ads.
  8. Facebook Pages alone offer the ability to track metrics of who is visiting your page, and how often.



Comparison of Facebook Group with a Facebook Fan Page

Key Feature Facebook Page Facebook Group
“Ugly” URLs No Yes
Hosting a discussion Yes Yes
Discussion wall, and discussion forum Yes Yes
Extra applications added Yes No
Messaging to all members Yes (via updates) Yes (via PMs)
Visitor statistics Yes (“Page insights”) No
Video and photo public exchange Yes Yes
“Related” event creation and invitation Yes No
Promotion with social ads Yes No
Source: "Facebook Group vs Facebook Fan Page: What’s Better?.2009 SearchEngineJournal.com



Conclusion Facebook Group or Facebook Fan Page

  1. Facebook Pages are generally better for a long-term relationships with your fans, readers or customers;
  2. Facebook Groups are generally better for hosting a (quick) active discussion and attracting quick attention.
  3. If you want total control over your Facebook presence for your organization or business, Facebook Pages are better than Facebook Groups.




References